Online business is increasingly important, and customer reviews are more and more an important part of that business.
Those reviews are like a stamp of authenticity – real life people bought this thing, and here is what they thought of it.
Problem is, inviting reviews comes with the risk you’ll get bad ones. Think the law couldn’t possibly have a role here? You might want to think again.
When you have control of your content, it will be tempting to get rid of the bad reviews. That way you can show whatever it is you have to offer in the best possible light.
You may want to re-think that. The Commerce Commission has filed charges under the Fair Trading Act against a company that allegedly was deleting the unfavourable reviews on its site.
So there’s a meeting of legal and PR, concerns in these situations. If you’re interested in the legal element of this for your business, you should talk to a lawyer.
If you require any advice or further information on the matters dealt with in this publication please contact the lawyer at Farry and Co. who normally advises you, or alternatively contact:
Wallace Revell
wrevell@farry.co.nz
09 379 0055
The information contained in this publication is intended as a guide only. It does not constitute legal advice and should not be relied upon as such. Professional advice should be sought before applying any of the information to particular circumstances. While every reasonable care has been taken in the preparation of this publication, Farry and Co. does not accept liability for any errors it may contain.